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Limiting Small Business

The Self Fulfilling Loop

The ability to work in your business and work on your business are two very separate things. You may be the best at working very hard, doing long hours and motivating your staff, if you have any. But this doesn’t translate to growing your business. Growing your business is something different. It takes a whole new skill set.

If you’re stuck in the process of being a ‘worker’ in your business, you’re not moving your business forwards. You must step out of the roles which worked when you were an employee. Things which make a good employee are: turning up on time, working hard, delivering to deadlines and thinking of ways to achieve the maximum output for your boss.

Things which make a good business owner are entirely different. Knowing how to grow your business is about marketing. You need a whole new skill set and new ways of thinking in order to do this.

The Skill Set Of Online Marketing

Online marketing is vital to grow your business. Whatever kind of business you have, you need some kind of marketing engine driving it forwards. With new technology comes a new type of marketing. Before the internet there was traditional advertising: yellow pages, newspapers, flyers, billboards, television and radio.

Online marketing is a fantastic opportunity for business owners. But with it comes a few problems. The main one is not just learning the skills to create online advertising, but rather our mindset, or more importantly our industrial age thinking.

Industrial Age Thinking

We have been brought up with a lot of baggage. Our minds hold ideas which our forefathers embodied in their lives. Many of us are limited by old thinking patterns which no longer serve us. This is true in many areas of our lives but none so much as with growing a business using online marketing.

A poverty mindset always thinks of reasons to cut back and avoid spending. It is based on a presupposition that ‘there is never enough’ – a self fulfilling prophecy! Of course this is often well founded based on the past. But as a business owner this can be your biggest limiting factor to forward growth.

If our very thinking is based on our past and what it has taught us in terms of our income, we hold back and tend to be careful with our money. This is for good reason of course. But with online marketing your long term plan should be to be spending more and more on advertising, not less and less. This is a major roadblock to business growth.